Wednesday, 28 May 2014

At-Risk Customer Relationship Found During Continuous Improvement Exercise

Vendors that have individual customer relationships responsible for 5-50% of the company's revenues often have several contacts at each account. Engaged communication at the senior levels is vital to long-term customer satisfaction and loyalty, but maintaining open communication at that level is not enough. Day-to-day contacts on the customer side often have quite a bit of power and certainly a considerable amount of influence. In this case study, a vendor's day-to-day contact within a behemoth account was in a position to pick the vendors he used to make parts for his portfolio of products. He could also influence his peers within the company to switch to vendors he preferred. He was tempted to switch when he voiced a complaint to his day-to-day contact at the vendor and heard nothing back. The lapse was found during a routine customer feedback study that was part of the vendor's continuous improvement program. ..»

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About Business Directories

A Business directory or business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size. Business may be compiled either manually or through an automated online search software. Online yellow pages are a type of business directory, as is the traditional phone book.

The details provided in a business directory will vary. They may include the business name, addresses, telephone numbers, location, type of service or products the business provides, number of employees, the service region and any professional associations. Some directories include a section for user reviews, comments, and feedback. Business directories in the past would take a printed format but have recently been upgraded to websites due to the advent of the internet.

Many business directories offer complimentary listings in addition to the premium options. There are many business directories and some of these have moved over to the internet and away from printed format. Whilst not being search engines, business directories often have a search facility.