Vendor Didn't Have the "Bench Strength" to Satisfy Their Sophisticated Customer

Even a seasoned supplier makes mistakes. This vendor over-reached, won the chance to expand into a new market, then fell flat on its face. In this case study a decades-old company performs poorly yet learns exactly where it is falling short. A formal candid feedback project gave the customer a chance to spell out his expectations. In this case study the vendor wasn't terminated early; their contract was simply allowed to expire with no discussion of renewal. ..»