Category Marketing Strategies For Business

Category marketing is the type of marketing where a full line of products (instead of individual products or brands) is managed as a strategic business unit. The main advantage of this strategy is that one is able to easily judge market trends and consumer buying patterns by focusing on the entire product category. While some people have been successful with the strategy, others have failed miserably. According to experts, the effectiveness of the strategy depends on how well you develop it. For the strategy to be successful, you need to follow the following steps: ..»