How to Change Organisational Culture Through Viral Behaviour

Whether organisational culture is spread from a top-down or bottom-up approach is a potato that has been lobbed around amongst leaders wanting to drive change. Culture is constantly in a state of flux and the efforts of leadership in developing the committed individuals and teams that promote desired behaviour can start to spread quickly through an organisation; but it is only successful long-term if it is embedded, grows outward and then is pushed from the bottom upwards in a 'viral' way. Both top-down and bottom-up approaches are required and neuroscience helps us understand why... ..»

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