How To Overcome Fears When Overhauling Your Business

After declaring that I am killing the current iteration of my business, I have been doing a lot of work to overhaul my business - branding, messaging, what I do and how I do it, where I ultimately want to be and what I want this business to do for me. I am making big changes that require Guts left and right: saying "no" to short-term revenue opportunities, letting go of the "tried-and-true's", and saying f- you to conventional ways of business and marketing - like, (gasp!) embracing the PROCESS with which I work with clients to create results and talk about it -... ..»