What Neuroscience Can And Cannot Do For Your Business

One 'camp' says that neuroscience is the next great thing for business and can be applied to everything from marketing to training; and another camp warns that we should be wary of applying it because much of the science is, in fact, pseudoscience. Business leaders could be forgiven for feeling a little confused. Who's right? Let's take a look at what neuroscience CAN and CANNOT do for your business.. ..»