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What Is A Squeeze Page?

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Squeeze pages help Internet marketers a great way to capture email addresses in order to build a profitable list. When used correctly they provide a simple way to increase your sales and increase the number of people opting into your marketing list.

A squeeze page is used to give your visitor a small overview of your website and what you are offering at the same time stimulating them to opt into your mailing list.

Squeeze pages usually consist of a web form used to gather information and relay it to your autoresponder. This will allow your autoresponder to send out preset emails to the person who has filled in their information.

You will want to have an enticing headline and some interesting content that will reflect what you are offering your main website. All of these aspects combine to encourage your visitor to sign up on your mailing list quickly.

It is a good idea to keep your squeeze page as simple as possible to focus your visitor on signing up right away. You can give something away for free, such as a short and informative course offered via your autoresponder in return for their name and email address.

In summary, you should include an attractive title telling the visitor what you will send them for signing up. You need to also let them know how they will receive this gift, usually via email, and in what way will they benefit from this gift.

This will be the basis for you building your list. Your squeeze page offers something to get that email address and get them in your system so you can market to them sometime in the future.

In pursuing wealth in internet marketing, squeeze pages are a necessary part of your strategy. When your visitors opt in they are giving you permission to market to them via email and you will be avoiding any legitimate claims of SPAM. You will be offering them a way to opt out of your list when you use the more popular autoresponder systems.

Most major autoresponder systems will require you to use the double opt in method when subscribers sign up. Using the double opt in method, your visitor gets to your squeeze page and decides you are offering something they are interested in. They sign up using the web form on your squeeze page that is linked to your auto responder. They will be sent a confirmation email via your auto responder. Once they confirm that they signed up for your information they will be redirected to another page that may contain your free product or free information.

You will also want to consider using some tools to encrypt your squeeze page so the sneaky visitors don't try and get to your free product without signing up on your autoresponder. Most of the time you don't have to worry about this but it is good to know if it looks like you are not getting the subscription rate you think you should be getting.

I hope you are seeing the advantages of using squeeze pages when marketing your products and services. Now that you see this, you have to take steps to make this happen.

When your list starts growing you may get the itch to slam your subscribers with sales letters to try and make quick money. Try to avoid this by giving them useful information or things for free that they can use. Send your sales material to them sparingly. If you treat your subscribers right, you will see your list grow quickly and when you send out your offers you will get a good response that will amaze you. So you don't want to kill the goose that is going to be laying your golden eggs.

About the Author, James M. Crosswell:

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