In Part I, I told you why electronic information found online is better than a book from a bookstore. New business owners are surprised to discover how easy it is to sell information products - it's an extraordinary way to make money online! In this article, I'll give you five tips to help you generate profitable info products.

Tip 1: Think of what your customer is giving, and what he is getting in return.

When purchasing your information product, your customer is trading his dollars for your information. Therefore, make it an easy trade for him. I will trade $47 for information that makes me $4700 every day of the week! That is why "how to make money" ebooks sell so well.

I will also trade $47 for information that saves me 2 days learning how to do something. That is a no-brainer! I am less likely to trade $47 for cute stories, recipes or how to sew my own clothes. Get the picture? Make the trade very easy for your customer!

Tip 2: Tell the Customer HOW Your Product Will Help Them.

Think about what your customers really want, and how your product meets those needs. Include one of these "hooks" in your information product by filling in the blank to the following sentence: My product will help you to:

earn more money from home

save people money?

save people time?

prevent mental, physical, or emotional distress

By telling them how your product will solve their problems, you will boost sales and keep your customers coming back for more information from you, the expert!

Tip 3: Break It Down For Them

If you have a 150 page ebook, consider breaking it up into three 50 page ebooks. Everyone likes to get more value and it feels more satisfying to get three different ebooks rather than one fat one. It feels like you are getting more for your money.

Tip 4: Include Bonus Material to Make the Package More Attractive

Satisfy the appetite of the most curious client by offering them more. Search out a handful of inexpensive informational products to include as bonuses. Now your client is paying $47 for three e-books, plus he's getting $500 in free bonus material. All he needs to do is provide you with an email address so you can deliver the bonus material - and you benefit from one more contact to add to your subscription list!

Tip 5: Sell to Existing Clients First

Online business owners are like cows many times. We always think the grass is greener on the other side of the fence. We are always looking for NEW customers when our best customers are the ones that have already demonstrated their loyalty by buying our product!

Your existing customers are part of your niche. Go ahead, ask them what they want. You'll be surprised at the answers, and they will feel honored that you took the time to ask. Once you know, start to create products that fill their needs, the needs that they identified themselves. In no time, you'll be the expert in your field!