Experiential Marketing - Advertising Buzzword Or Effective Strategy?

In this day and age it's only natural to be sceptical of just about everything that someone in advertising says. The industry is renowned for duplicity and manipulation.The language around the industry is full of buzzwords that are unintelligible to anyone who is not intimately associated to the industry. Of late marketers and account executives have added another buzzword to their lexicon: experiential marketing ..»