Supplier Was Racing to the Bottom on Pricing, Switched to Challenging the Industry Leader

A company in commodity sales is often blind to its differentiators. Firms that offer anything more than warehouse fulfillment and a convenient Web site may overlook the competitive advantage of value-added services. In this case study a supplier learned they were measuring themselves against the "also rans" in their category rather than against the industry leader, who turned out to be their only relevant competitor. ..»
Supplier Was Racing to the Bottom on Pricing, Switched to Challenging the Industry Leader Supplier Was Racing to the Bottom on Pricing, Switched to Challenging the Industry Leader Reviewed by Melbal Business News And Directory on 14 May Rating: 5

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