How to Use Data to Improve Your Association

Does your association leadership sets lofty membership, retention, and revenue goals each year? That's a great starting point, but perhaps one of the most important steps to reaching any goal is tracking progress. Peter Drucker's quote "What's measured improves" hits the nail right on the head. To make improvements in your organization, you will need to commit to recording and analyzing data. Here are key points to consider when using data to improve your association. ..»