Marketing to a New Generation of Consumers

Marketing professionals need not be young to recognize and respond to the latest generation of consumers, known as the Millennials. The creativity of the experienced marketer continues to remain crucially important, but in the words of marketing expert Stefan Schulz, "The packaging must be streamlined, savvy and sexy". Luckily, today's technology has created software that strategically enables the most successful marketing campaigns to focus on specific targets within an already pre-defined demographic. ..»