McCall sets out stall as ITV fights digital rivals



ITV’S new chief executive Dame Carolyn McCall set out her vision yesterday to take on rivals Netflix and Amazon. She said ITV is considering a new streaming service in a bid to build closer relationships with viewers and make the broadcaster “more than TV”.
McCall sets out stall as ITV fights digital rivals McCall sets out stall as ITV fights digital rivals Reviewed by Melbal Business News And Directory on 26 July Rating: 5

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