Michael Kamerman, CEO of Skilling, a proprietary trading platform, said the currency has attracted many non-traditional crypto fans.
He told Express.co.uk: "It's moved by headlines, tweets, celebrity, or corporate endorsements and while that’s likely belittled by 'traditional' investors, it’s what brings the masses to cryptocurrencies.
"The masses understand headlines, tweets, and endorsements and the masses will likely mature as crypto enthusiasts and begin to appreciate the movement for its more technical nuances."
DOGE will have attracted many fresh faces to the market and rewards those who stick around.
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